WordPress and WooCommerce for a parenting platform that says it straight
mal ehrlich is a Swiss platform for parents with a magazine, podcasts, a concept store and a community. I worked on the redesign of its new WordPress and WooCommerce site.
Results
- Platform
- WordPress
- Store
- WooCommerce
- Home market
- Switzerland
- Client
- mal ehrlich
- Industry
- Media
- Duration
- Ongoing
- Services
- WordPressDesignDevelopment
Where the platform came from
mal ehrlich started as the parenting platform Any Working Mom and has carried its current name since 2024. It stands for honesty without filters. Parents get articles, podcasts and videos, a concept store, and a community where they can ask what they would not ask their friends.
My part
I worked on the redesign of the new WordPress site. The design already existed, and I adapted it to what came next: magazine, WooCommerce store and member community together on one site. What a visitor sees depends on their login, so members get the content that belongs to them.
Inside the community, parents can post anonymously, boost a topic to give it more reach, and receive answers from experts.
Since launch
The site went live in 2024 and keeps growing. Pages, store and community follow one design, so a new feature fits in without a fresh look every time.
